Blog Archives

Arnie Benn

Arnie BennArnie Benn is a life-long educator, learner and entrepreneur. Formerly a middle school and high school teacher of math, chemistry and music, Arnie is co-founder and CEO of, a virtual online family banking system that teaches kids real-world financial skills, with their own money, under close parental supervision.

Built on the premise that the most effective education is experiential, AllowanceTree is designed to mirror the real world of finance, inculcating healthy saving and spending habits, as well as teaching kids about investing, diversifying, credit, and avoiding debt.

The difficult economic times we are experiencing clearly underscore the need for financial literacy, though schools still do not teach this most essential life-skill. We must ensure that our kids leave home with the knowledge to make wise financial choices and avoid the pitfalls that trap so many into the dreaded debt-cycle. And how better than in a fun, interactive, parent-supervised platform where kids enjoy substantial financial autonomy, and can even grow their allowance!

Arnie grew up in South Africa and moved to California following college. In addition to teaching, he is a writer, composer, has produced Television programming, and has also worked with several successful technology startups in the online digital media space in Los Angeles.
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Etay Gafni

Etay GafniEtay Gafni a serial entrepreneur and the owner of BrightAct LLC – a successful boutique-consulting firm, focusing on mobile, UX and software products. 

Etay moved to the Silicon Valley from Israel 8 years ago with his wife and two kids, in order to be closer to the hi-tech scene. 

His most recent venture,, was co-created with his 11 year old daughter, Danielle. Having lived in the silicon valley from a very young age,  she caught the hi-tech bug, and is full of ideas for new applications and websites. The collaboration between father and daughter resulted in bankaroo – a free, online and mobile service to educate kids about making smart finance decisions and manage their funds. | |
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Anthony Delmedico

Anthony DelmedicoAnthony Delmedico is a bootstrap, serial entrepreneur, author, and educational toy inventor. He is the CEO of several successful companies and has served as a mentor to many start-ups, taking them from idea stage to revenue producing reality. Anthony donates his entrepreneurial books, apprentice kits, and his time speaking to at-risk kids, students, and youth groups about the importance of Entrepreneurship. 

His award-winning book, Kids in Business Around the World, teaches kids ages 8-14 how to start their own business and manage money. Anthony is a a dedicated father to his 5 year old daughter, Bella Mia, the primary emotional driver for his dedication to launching books, products and programs and leaving a simple “blueprint” that teaches kids entrepreneurship.
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Bill Dwight

Bill DwightBill Dwight is the CEO and Founder of, a husband to his college sweetheart, and a father of five. FamZoo helps parents teach their kids good personal finance habits through hands-on experience with its online Virtual Family Bank.

Since graduating from Princeton in 1984, Bill has been building software in a diverse range of areas including consumer Internet applications, online staffing marketplaces, software development tools, Internet advertising, relational databases, and artificial intelligence.
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Lynne L. Finch – Finance Lead

Lynne FinchLynne L. Finch is the author of The No-Cash Allowance: A Practical Guide to Teaching Your Children How to Manage Money. Her book has been named ‘Most Outstanding Parenting Book’ by the Mom’s Choice Awards®.

Lynne offers parents an easy-to-use money management system to help kids master the concepts of managing money without using cash—an essential skill in today’s increasing cashless society.
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