Niti Kapoor has a doctorate in Psychology and 15 years experience working as Sensory Integration Therapist and 16PF Expert. In 2006 she founded Strategic Links (dedicated to holistic development, guidance and mental health for children and families). In 2016 she added Certified Happiness Practitioner to her list of credentials. Service on the governmental panel of Defense, Film Division, Information & Broadcasting provides her the opportunity to coach in urban, semi-urban and rural areas throughout India.

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